The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet and new media in existence.
This study was originally presented by Edison Vice President of Strategy Tom Webster at Blogworld in New York on May 25, 2011, and presented new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.
The WSJ ran a piece yesterday entitled 'Twitter as Tech Bubble Barometer' in which they reported executives at both Google and Facebook have had "low level talks" with executives at Twitter about a potential acquisition of Twitter. In the very next sentence they state that "the talks have so far gone nowhere". Ok let me get this straight: Low level talks that went nowhere - wow, that's quite a scoop! Their fascination though was on the rumored $8 - $10 billion dollar valuation of Twitter and on whether Twitter would be more likely to end up with Facebook or Google. Well let me answer that question, at least partially:
The only way that Twitter sells to anyone is if Dick can't get the revenue machine cranking on all cylinders within the next 12 - 24 months. If he can't, I think the board takes it out of his hand and takes an offer from Google at between $15 - $25 Billion dollars. My bet (and hope) however is that Twitter eventually finds its groove and goes it alone.
UPDATE: Felix Salmon from Reuters wrote an excellent piece today entitled "Understanding Twitter's Valuation". I highly recommend it, especially if you've wondered how a rational person could value a company with relatively meager revenues of less than $50M at an enterprise valuation of $10 Billion dollars.