Adidas Originals has partnered up with LucasFilm to recreate the famous StarWars "Cantina" scene in preparation for the start of the 2010 FIFA World Cup later this week. Working with celebrities including David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, a set was constructed to the dimensions of the original movie set and included props and stand-ins to create one of the most creative re-edits ever.
Although the commercial is not set to launch on TV until June 12th, the video has already gone viral, generating over 1.5 million views on YouTube in just it's first 3 days.According to Tom Ramsden, Adidas Originals Global Director of Communications:
“It brings together all elements of adidas Originals and the diverse people who wear it — artists, athletes, musicians, skaters and so on, all in one place, doing what they love to do. So when we thought about how to best present adidas’ partnerships with Star Wars and the 2010 FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film.”