Jeff Pester / @UniqueVisitor

15 Dec 2011

How Social Media is Rewiring Our Brains - It's All About the Hormones

24 Nov 2011

If Zuckerberg Deleted Facebook ............................... The Social Network 2

In a world without Facebook .......

5 Oct 2011

Here Comes United Plankton!

I'm really excited to tell you about a new product we're builing that's going to change the way you share and communicate across Social Media networks like Twitter, Facebook and Google+. As some of you may know, I'm the guy behind @SocialMedia411 and a couple other accounts on Twitter. For the last 5 years I've been a keen observer of Social Media, and over that time I've been waiting for Twitter and Facebook to give us tools that provide more granular control over who we share things with, along with the ability to share privately or semi-privately. It's become clear to us that the solution we're looking for is not going to be built by the existing platforms, so we've decided to build it ourselves!

Our first step is the formation of a group called United Plankton. United Plankton's mission is to build exceptional consumer-centric Internet products that give control back to the people and free users from some of the constraints that Social Networks impose on their members. And to be clear, we're not building another Social Network; We're building tools to help you communicate more effectively across existing Networks.

15 Jun 2011

In 1 Minute: All The Things That Happen On The Interwebs Every Sixty Seconds

Absolutely amazing what happens every 60 seconds!

☛ 168,000,000 Emails Sent

☛ 695,000 Facebook Status Updates

☛ 98,000 Tweets

☛ 13,000 iPhone App Downloads

Great Infographic! - Click to enlarge ☟

Infographic by- Shanghai Web Designers

Hat Tip to @jkretch - CEO/Founder of LiveFyre. Thanks Jordan!

1 Jun 2011

Arbitraging Twitter vs Facebook

The Faceoff between the Interest Graph and the Social Graph

In February of 2009 I mentioned to Fred Wilson (www.avc.com) that I wished it were possible to arbitrage the stock of private companies, specifically Twitter and Facebook. At the time Twitter was valued at $250 million and Facebook at $10 billion. The trade would have been; long 40 units of Twitter and short 1 unit of Facebook (40/1) to make it $10 billion against $10 billion (or fractions thereof). The most current valuations are $80 Billion for Facebook and $10 Billion for Twitter, or 8/1. So far the hypothetical trade has been hugely profitable. But the trade isn't completely played out yet, not by a long shot. Here's why:

IMO Twitter will eventually eclipse Facebook in terms of market capitalization. It's not a matter of if, but when - and the reasons are pretty straightforward. The Social Graph is far less monetizable than the Interest Graph, and symmetrical relationships don't represent the complexity or richness of real life like asymmetrical relationships do. This isn't good news for Facebook, because Facebook = Social / Symmetrical, and Twitter = Interest / Asymmetrical.

Don't get me wrong; I think Facebook will continue to be a very large and important player. But its revenue generating potential will ultimately be constrained by the nature of the relationships it was built to facilitate. As Judy Shapiro wrote in December of 2010; "Commerce happens in communities of interest - not social networks." Because of this and other factors, I fully expect that Facebook's "One Identity", increasingly AOL circa 1998 platform will eventually cede its leadership position to Twitter, both in users and revenues.

30 May 2011

How Americans Use Social Media - The Social Habit 2011

The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet and new media in existence.

This study was originally presented by Edison Vice President of Strategy Tom Webster at Blogworld in New York on May 25, 2011, and presented new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.

http://www.edisonresearch.com/home/archives/2011/05/the_social_habit_2011.php