Twitter gets in to the wine business

The Twitter founders really do want to find ways that Twitter can make the world a better place, and today they've announced a pretty innovative idea around that theme. They're launching their own wine label Fledgling Wine in partnership with San Francisco based winery CrushPad to benefit Room to Read.

Here's the intro from Ev & Biz from the website:

"As a company that's only one percent into its journey, we're always thinking about our long term impact on the world. The Fledgling Initiative embodies two things that are at the core of Twitter's mission: providing access to information and highlighting the power of open communication to bring about positive change. This initiative is just one piece of that approach. Take part in this mission and pre-buy our limited bottles of the wine. You can follow along with our wine-making activities on Twitter and at some points even participate in its creation. For each bottle you buy, $5 will be donated to Room to Read, a transformational non-profit that brings books, libraries and ultimately literacy to people in the poorest areas around the world. The efforts of Room to Read will benefit literacy, and in doing so they'll allow Twitter to grow. Because if you can't read you can't Tweet!"

I think it's a great idea - just hope that the wine is as good as promised :)